First-in-the-nation digital advertising technology readies San Jose airport debut
By GEORGE AVALOS | firstname.lastname@example.org | Bay Area News Group
PUBLISHED: October 3, 2019 at 10:14 am | UPDATED: October 4, 2019 at 6:36 am
SAN JOSE — San Jose International Airport is about to become the launch site for the nation’s first all-digital advertising effort, a high-tech endeavor to usher in a cutting-edge system to hawk brands and products to air travelers.
In place of the familiar paper and cardboard ads posted around the Silicon Valley airport, a wave of digital ads in traditional and unexpected spots will mark the concourses of the air travel hub, according to advertising behemoth Clear Channel Outdoor Holdings and airport officials.
“San Jose Airport is the first to go digital,” said John Aitken, the city’s director of aviation. “It lets the world know that this airport is in the capital of Silicon Valley.”
The first advertisers that will seek to raise brand awareness — and to…